People Are Super Divided Over “Anora’s” Huge Oscars Campaign Budget, So Here’s How It All Works

For context, Forbes reported last year that studios tend to invest between $3 million and $15 million on award show campaigns for films.

Neon, which was only founded in 2017, previously spent a whopping $20 million on the Oscars campaign for its 2019 film Paradise, which ultimately won Best Picture, too.