Tote Bag Generator Contest: Official Rules

Official Rules 

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR  CHANCES OF WINNING. 

The Tote Bag Generator Contest (the “Contest”) starts on June 20, 2025 at 10:00 AM Eastern Time (“ET”)  and ends on June 27, 2025 at 5:00 PM ET (“Contest Period”). Entries not received within the Contest  Period will be void. This Contest is in no way sponsored, endorsed or administered by, or associated with  Amazon.  

ELIGIBILITY: Contest is open to legal residents of the fifty (50) United States and the District of Columbia,  who are 13 years of age or older and have internet access as of June 20, 2025. Employees of BuzzFeed,  Inc. (“Sponsor”), and their respective parents, subsidiaries, affiliates, promotion and advertising agencies,  and members of their immediate family (spouse and parent, children and siblings and their respective  spouses, regardless of where they reside) and persons living in the same household, whether or not  related, of such employees, are not eligible to enter or win. Void where prohibited by law. Contest is  subject to all applicable federal, state and local laws. The information you provide will be used for the  purposes of Contest administration. Please see Sponsor’s privacy policy here for more information. 

Eligible minors must obtain their parent or legal guardian’s permission prior to participating; by  participating, both minors and their parent/legal guardian agree to accept and be bound by all terms of  these Official Rules, and any reference to “you,” “your,” and “entrant” in these Official Rules shall refer to  both the minor and his/her parent or legal guardian. 

HOW TO ENTER: During the Contest Period, you (the “Entrant”) can enter the Contest by logging on to  your Buzzfeed.com account and carrying out ALL following steps to receive one (1) Entry: a) Go  to and follow the instructions on the  page (b) Use the generator located on the page to design your own tote bag, and  (c) Enter a description or caption in the space provided and then click “post to comments 

A buzzfeed.com account is required to enter via this entry method and can be opened for free  at https://www.buzzfeed.com/auth/signup. 

Entries on Buzzfeed.com must be posted by June 27, 2025, at 5:00 PM ET to be considered. 

Limit of one (1) Entry per person using only one (1) for duration of Contest Period. If multiple  Entries are received in excess of the stated limitation from any person or e-mail address during the  Contest Period, only the first Entry received from such person or e-mail address will be considered.  Except as otherwise provided herein, Sponsor will not enter into any correspondence with an Entrant  regarding an Entry. In the event of a dispute regarding entries received from multiple users having the  same username or email account, or email account at the time of entry will be deemed to be the entrant  and must comply with these Official Rules. “Authorized account subscriber” is the natural person who is  assigned to the applicable account by the applicable username or email platform by an Internet access  provider, on-line service provider or other organization, which is responsible for assigning e-mail  addresses for the domain associated with the submitted e-mail address.

If you choose to enter using your mobile phone, standard data rates may apply. See your wireless service  provider for pricing plan details and capabilities.  

Your Entry may not contain any content that the Sponsor, in its sole discretion, determines to be: 

• duplicating any other submitted Entry 

• sexually explicit or suggestive; violent or derogatory of any ethnic, racial, gender, religious,  professional or age group; profane or pornographic; contains nudity; 

• promoting alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing);  • promoting any activities that may appear unsafe or dangerous;  

• promoting any particular political agenda or message; 

• obscene or offensive; endorses any form of hate or hate group;  

• defaming, misrepresenting or containing disparaging remarks about Sponsor, other people or  companies; 

• containing trademarks, logos, or trade dress (such as distinctive packaging or building  exteriors/interiors) owned by others, without permission;  

• containing any personal identification, such as license plate numbers, personal names, e-mail  addresses or street addresses; 

• containing copyrighted materials owned by others (including photographs, sculptures, paintings,  and other works of art or images published on or in websites, television, movies or other media),  without permission; 

• containing materials embodying the names, likenesses, voices, or other indicia identifying any  person, including, without limitation, celebrities and/or other public or private figures, living or dead,  without permission;  

• containing look-alikes of celebrities or other public or private figures, living or dead; • communicating messages or images inconsistent with the positive images and/or good will to  which we wish to associate; and/or 

• violates any law. 

The Sponsor reserves the right to reject any Entry which Sponsor determines, in its sole and absolute  discretion, does not meet the above criteria or is otherwise offensive or is not in keeping with the  Sponsor’s image and reputation. Sponsor reserves the right to remove any Entry without prior notice. 

By entering, you represent and warrant that (a) you are the sole owner of your Entry and all rights in your  Entry; (b) you have the right to submit the Entry and to provide the Sponsor with the rights granted under  these Official Rules; (c) your Entry consists of only your original work and no part of your Entry has  previously been published anywhere else; (d) you have not granted any person, corporation or other  entity any rights to use your Entry; (e) your Entry satisfies all requirements set forth in the Official Rules,  including, without limitation, the requirements set forth above or in the Judging section below; (f) if your  Entry contains third party elements not owned by you, you have obtained written consent from those  owners to submit your Entry and, if requested to do so, you can and will produce such written consent in  a form and manner acceptable to the Sponsor. Failure to provide such proof on request may render your  Entry null and void; and (g) that you consent to the submission and use of the Entry in the Contest and  to its use as otherwise set forth herein. 

LICENSE/USE OF ENTRIES: Entrants understand and agree that they shall retain all ownership rights  in Entry; however, by submitting an Entry, Entrant hereby grants Sponsor a perpetual, worldwide,  irrevocable, non-exclusive, royalty-free, sub-licensable and transferable license to edit, publish, use, 

adapt, exploit, modify or dispose of any Entry, in whole or in part, online, in print, film, television, or in any  other media now or hereafter known throughout the world in perpetuity without review, notice, approval,  consideration, or compensation to Entrant or any third party, for any purpose whatsoever.  

By submitting an Entry, you acknowledge and agree that Sponsor may obtain several submissions in this  Contest and that your Entry may be similar or identical in theme, idea, format or other respects to others  submitted in this Contest or other contests sponsored by the Sponsor, or to other ideas conceived by or  provided to Sponsor, and you waive any and all claims you have or may have, now or in the future, that  any Entry and/or other works accepted, reviewed and/or used by the Sponsor (or its designees) are  similar or identical to your Entry. Except where prohibited by law, you acknowledge and agree that the  Sponsor does not have now, nor shall it have in the future, any duty or liability, direct or indirect, vicarious,  contributory, or otherwise, with respect to the infringement or protection of any copyright in and to your  Entry.  

JUDGING: All eligible Entries received will be judged by three (3) qualified judges selected by Sponsor  based on the following criteria: 

1) Originality and Creativity (50%) 

2) Humor and Engagement (25%) 

3) Aesthetic and Design Quality (25%) 

Judges shall consist of: one (1) Deputy Editorial Director; one (1) Manager, Audience Development, and  one (1) Deputy Director, Audience Development.  

The one (1) Entry from all eligible Entries received with the highest score, as determined by the judge(s) in their sole discretion, will be deemed the Grand Prize winner, subject to verification of eligibility and  compliance with these Official Rules. In the event of a tie, the Entry with the highest score for Originality  and Creativity shall be the winner. Sponsor reserves the right to not award the Grand Prizes if, in its sole  discretion, it does not receive a sufficient number of eligible and qualified Entries, or if external  interference or other factors prevent a fair judging process from being undertaken. 

WINNER NOTIFICATION: Sponsor’s decisions are final and binding on all matters relating to this  Contest. Potential winners will be notified via email and will be asked to respond and provide their full  name, telephone number (including area code), date of birth, mail and/or email address. Potential winners  will be required to complete an Affidavit of Eligibility, Liability and Publicity Release (unless prohibited by  law), tax paperwork (as required by law), and any other documents required by Sponsor, which must be  returned within three (3) business days of date appearing on prize notification. Return of prize notification  as undeliverable, failure to sign and return requested documentation within the specified time period, the  inability of Sponsor to contact a potential winner within a reasonable time period or noncompliance with  these Official Rules by a potential winner will result in disqualification and, at Sponsor’s sole discretion,  the applicable prize may be awarded to an alternate winner. In the event the Potential Winner is at least  18, but still considered a minor in his/her jurisdiction of residence, Sponsor reserves the right to award  the prize in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on Potential Winner set forth herein. 

In the event that the Potential Winner is deemed a minor in his/her jurisdiction of residence: 1) the  Potential Winner must have his/her parent or legal guardian ratify and sign the Affidavit of Eligibility,  Liability and Publicity Release and any other paperwork required by Sponsor; 2) the Potential Winner’s  parent or legal guardian will be responsible for payment of any applicable taxes; and 3) Sponsor may  decide in its sole discretion to award the Prize in the name of his/her parent or legal guardian.

GRAND PRIZES: One (1) yearly Buzzfeed Plus Membership (valued at $39.99) and one (1) $50.00  Amazon gift card.  

All prize details are at the sole discretion of the Sponsor. All prizes are awarded “as is” with no warranty  or guarantee, either express or implied. No substitution, transfer, or cash equivalent of prize (or portion  thereof) is permitted, except by Sponsor, which reserves the right to substitute a prize of comparable or  greater value, at its sole discretion. Any and all federal, state and local taxes on the prize, and any other  costs, fees, and expenses associated with prize acceptance and use not explicitly stated herein as being  awarded, including but not limited to any ground transportation, luggage fees, meals, hotel incidentals,  beverages, souvenirs, and gratuities, are the sole responsibility of the winners. Total ARV of prizes 

awarded: $89.99. 

WINNER APPEARANCE RELEASE: Winner may be photographed, videotaped and otherwise recorded  by Sponsor, or may be included in content, information, materials used by Sponsor, as part of  participating in the Contest (collectively, “Footage”). Footage will be owned by Sponsor who has the right  to use, edit, adapt, post, stream, copy and exploit such Footage and all elements embodied therein,  including any names and likenesses embodied therein, in any and all media now known or hereafter  devised throughout the world, in perpetuity, for advertising, promotional, trade and other purposes. By  accepting the prize, winner agrees that their name and likeness and that of any guest may be included  in the Footage, in Sponsor’s sole discretion. Winner agrees to help Sponsor retain necessary releases  (as applicable) if requested by Sponsor to do so. 

GENERAL CONDITIONS: By participating, each Entrant agrees: (a) to abide by these Official Rules  and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this  Contest; (b) to release, discharge and hold harmless Sponsor, and their respective parent companies, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors,  shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”)  from any and all injuries, liability, losses and damages of any kind to persons, including death, or property  resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Contest or any Contest related activity or the acceptance, possession, use or misuse of any awarded prize or prize element; and  (c) to the use of his/her name, voice, performance, photograph/video, prize information, image and/or  likeness for programming, advertising, publicity, trade and promotional purposes in any and all media,  now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor and its designees,  without compensation (unless prohibited by law) or additional consents from entrant or any third party  and without prior notice, approval or inspection, and to execute specific consent to such use if asked to  do so.. By participating, Entrant also agrees not to release any publicity or other materials on their own  or through someone else regarding their participation in the Contest without the prior consent of the  Sponsor, which either may withhold in its sole discretion. 

LICENSE/USE OF ENTRIES: By submitting an Entry, and to the extent allowed by law, you grant the  Released Parties a perpetual, worldwide, royalty-free, non-exclusive, sub licensable, unconditional and  transferable license to edit, modify, cut, rearrange, add to, delete from, reproduce, encode, store, modify,  copy, transmit, publish, post, broadcast, display, adapt, exhibit and/or otherwise use or reuse your Entry,  name, photo, comment and/or post and biographical material including, but not limited to, all materials  submitted in connection with the Contest in any and all media, throughout the world, and in any manner,  for trade, advertising, promotional, commercial, or any other purposes without further review, notice,  approval, consideration, or compensation to entrant or any third party.  

MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged,  inaccurate, stolen, delayed, misdirected, undelivered, or garbled Entries; or for lost, interrupted or  unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or 

accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines,  or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware  or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human,  mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in  connection with the Contest, including, without limitation, errors or difficulties which may occur in  connection with the administration of the Contest, the processing of Entries, the announcement of the  prizes and winners, or in any other Contest-related materials. Released Parties are also not responsible  for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any  equipment or programming associated with or utilized in the Contest. Released Parties are not  responsible for injury or damage to any person’s computer related to or resulting from participating in this  Contest or downloading materials from or use of the website. Persons who tamper with or abuse any  aspect of the Contest or website, who act in an unsportsmanlike or disruptive manner or who are in  violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated  Entries will be void. Should any portion of the Contest be, in Sponsor’s sole opinion, compromised by  virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the  Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries,  Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Contest and, if  terminated, at its discretion, select the potential winners from all eligible, non-suspect Entries received  prior to action taken using the judging criteria outlined above. CAUTION: ANY ATTEMPT TO  DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE  CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN  ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES  AVAILABLE (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST  EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. 

ARBITRATION: Except where prohibited by law, as a condition of participating in this Contest, participant  agrees that (1) any and all disputes and causes of action arising out of or connected with this Contest, or  any prizes awarded, shall be resolved individually, without resort to any form of class action, and  exclusively by final and binding arbitration under the rules of the American Arbitration Association and  held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the  interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such  arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant  be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or  consequential damages, or any other damages, including attorneys’ fees, other than participant’s actual  out-of-pocket expenses (i.e., costs associated with participating in this Contest), and participant further  waives all rights to have damages multiplied or increased. 

CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and  enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in  connection with the Contest, shall be governed by, and construed in accordance with, the substantive  laws of the State of New York, USA. 

WINNER’S NAMES: For the names of the winners (available after June 27, 2025), please email ai-image contests@buzzfeed.com for receipt no later than August 31, 2025.  

SPONSOR: BuzzFeed, Inc., 50 West 23^rd Street, 6^th Floor, New York, New York 10010

Exhibit C