So, @ned_flaczynski called “kale, avocado, and quinoa” millennial-coded groceries and asked people if there are Gen-Z coded ones.
To put it exactly, they asked: “When I was coming of age, there were millennial-coded groceries: kale, avocado, quinoa (which fell off, but that’s another story). Are there gen-Z groceries?”
Here’s what people say are Gen-Z coded:
“Chili crisp, prebiotic soda, tinned fish, anything for caesar salad”
“Matcha, kimchi, sourdough”
“Dubai chocolate and a vape”
“Clear caffeinated/carbonated beverages, non-Lunchable-branded lunchables, non-grain pastas”
“Trader Joe’s frozen foods”
“Gen-z seems to be very into fermentation and pickle/vinegar based items”
“Kimchi and anything from the trader joe’s freezer aisle”
“That one olive oil, tinned fish, orange wine”
“Olipop. Matcha. Everything bagel seasoning”
“Nut milks, avocado oil, all seed oil free products, avocado also, cottage cheese, protein powder, and Greek yogurt”
“Cottage cheese is having a moment”
So, what do you think? What’s missing? Also, what do you think are boomer or millennial groceries???