Looksmaxxing (the term for optimizing your physical appearance by any means necessary, from skincare routines to jaw surgery to steroids) started on incel forums, where an entire ideology around looks, masculinity, and who deserves love developed its own vocabulary. It has since exploded on TikTok and YouTube, reaching millions of teenagers daily.
The terminology is leaking into everyday conversation faster than most people realize. How much of it do you already know?
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