POP MART Opens Second Official Store At SM Aura

POP MART’s expansion into BGC reflects the brand’s steady growth in the Philippine market. Since its initial pop-up launches at SM Mall of Asia, SM Makati, and SM North EDSA, POP MART has built a strong following locally, fueled by social media buzz, in-mall activations, and growing interest in designer toys as part of everyday lifestyle and self-expression. The opening of a second official store signals the brand’s confidence in this momentum. 

Beyond shopping, POP MART stores have increasingly become social spaces—places where fans pause, take photos, compare finds, and share the excitement of opening a blind box. The SM Aura location fits naturally into BGC’s culture of discovery and leisure, offering something lighthearted and creative amid the area’s busy retail scene.