“I didn’t start in bird seed. I started in waste. First job out of college was with a facilities contractor that serviced municipal parks. Low pay, long hours, a lot of time around dumpsters behind visitor centers and zoo enclosures. You learn fast what gets thrown away and what gets bought in bulk. And one thing kept showing up on both sides of that equation. Seed. Every park, every zoo, every aviary. Pallets coming in. Half-used bags of food getting tossed when they got damp, contaminated, or just rotated out for fresh stock.
During COVID, budgets got tight. Parks cut corners. Quality dipped. I overheard folks bitching about procurement. How it was locked up with some dusty ass French Canadian dude giving inconsistent product. So I started asking dumb questions. Who supplies this stuff? How do contracts get awarded? Why is it always this guy?
Turns out the big distributors hate this category. Margins are thin, logistics are annoying, and nobody at the top seemed to know shit about bird seed. I quit six months later and drove down to a co-op in the Carolinas that processed grain. Sunflower husks, millet, cracked corn. Cheap inputs, locally sourced.
First contract I landed wasn’t glamorous. A county park that lost its supplier midseason. I undercut the existing price, but what I really sold was consistency. Same blend, same moisture control, delivered on schedule. I showed up in person. That alone put me ahead. I learned how procurement actually works. If you can hit specs and not fuck up delivery, you become the safe choice. Once you’re in, they have a hard time replacing you. I reinvested everything into storage and transport. Better packaging so the seed didn’t spoil. I started tailoring blends for specific waterfowl. Nothing revolutionary, just paying attention where no one was.
Dirty truth is, contracts renew quietly. No one wants to re-bid unless there’s a problem. So I made sure there were never problems. I answered emails fast. Showed up when something went wrong. Replaced bad shipments without arguing. Word spread. A zoo procurement officer asks who the reliable guy is, your name comes up. Now it’s a network. My own warehouse, a handful of processors, a routing system that keeps deliveries tight and costs down. I’m not the biggest supplier in the States, but I’m the one nobody has to think about. And I’m the youngest.
And that’s the whole game. Find the thing everyone overlooks because it feels too small. Then treat it like it matters. And outlasting the generations above us.”
According to Glassdoor, the pay range for a seed sales representative is $95K to $159K a year.
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