Categories: AllBuzzFeed

‘Labubu’ Is The Bizarre Little Toy Taking Over Fashion, Finance, And Your FYP


In a way, it makes sense. We live in a world where niche becomes mainstream in a matter of days, and where emotional attachment to tiny plastic things is a real, bank-breaking phenomenon. Labubu isn’t just merch—it’s identity, serotonin, and status. And in a plot twist that’s peak 2025, that vibe just made someone a billionaire.

So if you start seeing a little creature with wild hair and way too many teeth popping up on your feed, now you know: it’s Labubu. It’s weird. It’s wonderful. And it’s richer than all of us combined.

Arsheen Kaur Sahni

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