Harry Styles has been lying very low in 2025, prompting speculation that he’s gearing up to release his first album in over three years. However, it now appears that he may have been cooking up something rather different.
On Tuesday, Harry sparked major excitement among fans by posting a rare Instagram story. And while people were expecting his comeback post to be music related, or even something about the 15th anniversary of One Direction being formed this week, the 31-year-old threw a curveball by teasing something new coming from his brand, Pleasing.
If you’ve not seen it, he reposted a cryptic Instagram reel from the Pleasing account, which shows someone placing a glass of milk on a table, before tapping something in Morse code. From behind a wall, a woman sneakily listens in and looks scandalized by what she hears. The caption read: “For those playing at home,” before teasing the details of what is presumably some kind of launch event in NYC later this week.
After much analysis of the various context clues and sexual innuendos, the general consensus among fans is that Harry is likely launching some kind of sexual wellness line. And while we’ve still got to wait a few more days for confirmation, people are already sharing their (mixed) thoughts on the venture.
OK, I get that people are desperate for new music, but I have to say, I actually think this is a genius move from Harry and his team. LMK your thoughts in the comments.