Guy Fieri has ditched his signature spiky locks for a VERY different look, and the internet is going wild over it.
Of course, the restaurateur and Food Network personality has rocked blonde hair and grungy clothes for literal years.
But Guy switched things up this week, and, spoiler alert, he looks unrecognizable.
Rocking a parted brown hairdo with no facial hair, Guy shared a new Instagram video wearing a checkered button-down shirt and belted khaki trousers.
“New Year. New Guy. New Look,” he captioned the clip, in which he was celebrating his 58th birthday.
“Hey there! After so many years of celebrating my birthday as Guy, I figured this year I’d celebrate it as just a guy. Happy birthday to me!” he quipped in the video.
Needless to say, people were left speechless at how different Guy looked in the footage, with outlet InStyle describing the vibe as “suburban dad core.”
“Wow, I barely recognized him. Bro looks like my car salesman,” said Chef Joshua Weissman. “It’s like Tucker Carlson and John Goodman had a baby,” someone else quipped.
“This makes me uncomfortable in a way I didn’t know to be possible,” one user said, while actor Christy Carlson Romano wrote, “I don’t like this.”
Amid the comments, Guy’s 29-year-old son, Hunter Fieri, hilariously entered the chat to troll the new look. “Dad… when did you start selling insurance?” he wrote.
Meanwhile, others speculated that Guy’s new look was specifically for an upcoming Super Bowl ad.
Only time will tell! Let us know what you think of Guy’s new look in the comments.