Kewpie stands out by using only egg yolks, which gives it a rich, custardy taste and silky texture — and clearly, we’re obsessed.
The brand keeps its signature vinegar blend under wraps to avoid copycats, but has revealed it includes vinegar made from apple juice and malt. A touch of MSG adds that unmistakable umami boost, taking both the potato salad and tomato sandwich to the next level.
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