When the price of an item stays the same, but you get less product for your buck, that’s shrinkflation. Unfortunately, shrinkflation can be pretty tough to spot if you’re not in the habit of holding on to old containers or tracking exactly how much product comes in a container.
Luckily, people online (and especially in the r/Shrinkflation subreddit) are sharing the real-life examples of this sneaky tactic, and once you start noticing it, you’ll likely find it much easier to spot. So, here are 22 infuriating examples of shrinkflation that people have shared in the last few weeks:
1.
I might never have noticed the shrinkflation here if the store didn’t still have one of the old boxes on the shelf.
3.
Not even your makeup is safe.
4.
Sometimes, shrinkflation can be even sneakier, like when a product changes its formula. Take this juice, for example. The new formula is the same size as the old, but it has fewer vitamins and is a blend of just three juices instead of four.
5.
Every square of this toilet paper just got what looks like an inch smaller.
6.
And these wipes went from a 60-pack down to a 50-pack.
7.
These melatonin gummies went from 180 per jar to 140 per jar.
8.
The design of this instant oatmeal box changed, so you might not notice right away that it only comes with 6 packets of oats now instead of 8.
9.
This bag of frozen corn weighs 4 ounces less, but the bag looks bigger to trick your brain.
10.
And this tube of toothpaste has shrunk from 5.5 ounces to 4.7 ounces.
11.
There are now 25 fewer sandwich bags per box than there were earlier this year.
12.
The grocery shopper who posted this wrote, “was $8 now it’s $10.”
13.
This can of soup got more than 2 ounces lighter.
14.
The brownie mix on the left was bought in 2023, and the one on the right is from this year.
15.
These two boxes appear to be the same size, but one is packed with 30 fewer tea bags than the other.
16.
This soap is shrinking. One commenter wrote, “They’re almost as small as the bars in hotel rooms now.”
17.
And this “value size” isn’t the deal it used to be.
18.
The cookie tin on the left was purchased in 2024, and the one on the right is from this year.
19.
The new bottle of shampoo on the left won’t make it through as many showers as the old one on the right.
20.
The person who spotted this seemingly small price tag change explained, “From 9.9oz bags to 9.0oz bags. A 1.4% drop in price for a 9% drop in quantity, which works out to an 8.4% increase in cost per pound.”
21.
The new candle on the left is a bit smaller than the old one on the right.
22.
And this pack of cocktail weenies won’t go quite as far as it used to.
In conclusion, this one is a joke, but it feels a little too real after all I’ve seen:
Have you noticed any shrinkflation recently? Let me know in the comments!
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