“Long before Giphy existed, we all had to create our own GIFs. That sounds like the digital equivalent of ‘we had to walk 20 miles uphill both ways to school in a blizzard,’ but sharing GIFs was so much more labor-intensive back in the day. I taught myself to create GIFs in Photoshop, which was a whole ordeal.
In this new era of co-creation, it’s all about Stitches, Duets, and Remixes of videos to create memes, but long before the short-form video was a thing, we’d manually clip and share GIFs of TV shows, YouTube videos, sports games, you name it. GIFs now are much more of a reactive content format, but even 10 years ago we’d GIF everything. Kids will just never understand or appreciate the effort and energy that went into making GIFs.” ― Lia Haberman, a creator economy expert and the author of the ICYMI Substack
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