I’m sorry to have to be the one to tell you this, but… it’s happening: companies have continued dealing with the consequences of President Trump’s tariff war, and they’re finally beginning to pass tariffs on to consumers as a result.
And as a regular consumer of Arnold Palmers, I’m even sorrier to tell you that one of the victims of these tariffs could potentially be the one and only 99-cent AriZona canned iced teas.
The New York Times reported this week that Don Vultaggio, the CEO of AriZona, has spent weeks contemplating something he thought “he would never do: raise the 99-cent price of its canned iced teas,” which has stayed the same since 1997.
On X (formerly Twitter), people were absolutely devastated by the possible price increase. “my faith in society is gone. even the arizona iced tea couldn’t escape the tariffs.”
“YOU’VE TAKEN THE ONE GOOD THING IN MY LIFE”
“if Arizona tea has to increase their can prices, its a sign we should just go extinct as a species.”
“this literally the only thing left that stayed true to their code.”
“True sign of a recession.”
“this is an apocalypse indicator, end times are nigh.”
And finally, this person had a liiiiiiiittle history lesson for us all: “You know what happened last time Americans were mad about tariffs raising the price of tea?”
At least we’ll still have the $1.50 Costco hot dogs. Right? Right?