Oomf

If you feel old and out of the loop to learn about oomf, that’s by design.  Jessica Rett, a University of California, Los Angeles, professor in linguistics, said that every generation innovates language, and they do it for roughly two reasons: to obfuscate and to innovate.  “They don’t want us to know what they’re talking about,” Rett said. “And it’s really just a way of sort of…