According to TMZ, Sydney was recently filmed climbing part of the iconic Hollywood sign at night and covering it with several bras. The stunt was filmed to promote her upcoming lingerie line, which is allegedly very well-funded. One investor being none other than Jeff Bezos, who also invited Sydney to the Bezos/Sánchez wedding last summer.
While sources say that Sydney obtained a permit to film near the Hollywood sign, she reportedly didn’t have permission to touch, climb, or alter it. According to TMZ, the Chair of the Hollywood Chamber of Commerce stated that “there was no permission granted to do this as is required.” After being asked whether they’d file a police report against her, the Chamber didn’t respond.
Naturally, the internet had A LOT to say about the matter:
So, what do you think? Do you think this was one big PR stunt? Do you think Sydney Sweeney will face consequences? Let us know in the comments below!