In case you didn’t know, Starbucks has been facing some challenges lately. Sales declined last year, and as Forbes recently noted, the company has lost the customers’ goodwill.
Last September, the company brought in Brian Niccol (who had previously been chairman and CEO of Chipotle) to help turn things around. In a call to investors in October, he said, “Our problems are fixable — most of what we need to do is within our control.”
Unfortunately, Starbucks announced Monday that part of its solution is laying off 1,100 corporate employees globally.
And yesterday, it announced that starting March 4, it would be cutting 13 “less popular beverages” from its menu because they “aren’t commonly purchased” and “can be complex to make.” This is being done to offer a better in-store experience and reduce wait times.
According to the AP, the drinks that will be removed next week are the Iced Matcha Lemonade, Espresso Frappuccino, Caffè Vanilla Frappuccino, Java Chip Frappuccino, White Chocolate Mocha Frappuccino, Chai Crème Frappuccino…
…Caramel Ribbon Crunch Crème Frappuccino, Double Chocolaty Chip Crème Frappuccino, Chocolate Cookie Crumble Crème Frappuccino, White Chocolate Crème Frappuccino, White Hot Chocolate, Royal English Breakfast Latte, and the Honey Almondmilk Flat White.
Starbucks also added that they would be making further beverage and food menu item cuts “throughout the coming months” and that by the end of 2025, they will have a roughly 30% reduction in their menu offerings.
Okay, are any of these drinks being discontinued one of your favorites? Or are you scared they might cut one that you like? Let us know in the comments below!!!