“Poppi, You F*cked Up”: There's Big Drama Around Poppi Gifts Sent To Influencers During The Super Bowl

BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to “people in New Orleans.” They also hosted an event at a popular New Orleans college bar called The Boot where free Poppis were given away. Here is the full response from Farial Moss, Director of PR and Communication:

“We strategically launched these vending machines around Super Bowl – the biggest soda moment of the year – to kick off our 2025 ‘Soda Thoughts’ campaign. These were never intended for one-time use. Both creators across the US and people in New Orleans received these machines – with our first consumer event taking place at the popular Tulane hot spot ‘The Boot’ — where college students could enjoy complimentary poppi for the Big Game and beyond. This marks the first of many phases in this campaign. As our beloved community has always been at the forefront of the poppi brand, these machines will be rolling out to them via events, social giveaways & nominations in the weeks to come. 

Despite false comments from our competitors, we are focused on revolutionizing soda for the next generation and can’t wait for you all to see what’s next.”