BuzzFeed Canada And DQ Launch “DQ Delivers” Campaign Featuring Vanderpump Rules Star Tom Schwartz, Complete With IRL Fan Event In Toronto

This campaign reinforces BuzzFeed’s strength as a cultural authority and an executional partner capable of delivering end-to-end creative, talent, experiential, and distribution solutions. By tapping into the fandom of Vanderpump Rules and the reach of Hayu, BuzzFeed amplified the launch in a uniquely authentic and high-impact way for Canadian audiences.

“DQ challenged us to help launch their expansion in the food delivery space, and BuzzFeed Canada delivered,” said Nathan George, Country Manager, BuzzFeed Canada. “This partnership showcases what BuzzFeed does best — combining culturally-driven creativity with massive distribution across the BuzzFeed network. Bringing Tom Schwartz to Canada, collaborating with Hayu, and uniting thousands of Vanderpump fans online and in person helped us create a moment that felt genuinely fun, sharable, and very BuzzFeed. We’re thrilled to help DQ make noise in this category, and we’re excited about what we can build together next.”

“Partnering with BuzzFeed was a game-changer for DQ’s launch of Delivery in the DQ(r) App. Their ability to blend culturally-driven creativity with massive reach delivered exactly what we needed — a campaign that was fun, shareable, and truly resonated with fans,” said Cheryl Niziolomski Sr Digital & Direct Marketing Manager, DQ Canada. “From bringing Tom Schwartz to Canada to uniting Vanderpump enthusiasts online and in person, BuzzFeed helped us breakthrough with engaging content. We look forward to collaborating with BuzzFeed in the future.”