Elon Musk’s companies Tesla and SpaceX are quickly losing their previously good reputations among Americans following the CEO’s dramatic shift into right-wing political activism.
Tesla fell to No. 95 this year in the Axios Harris Poll 100, tumbling from No. 8 out of 100 in 2021. SpaceX faced a similar fate. The space technology company placed No. 5 in 2021, but this year saw itself at No. 86.
The collaborative survey between news service Axios and global market research and consulting firm The Harris Poll has been conducted since 2019 to gauge the reputations of the most visible brands in the United States. The consulting firm calls its survey a ”trusted” ranking of the “reputation of the companies most on the minds of Americans.”
In this year’s polling, Tesla scored poorly in trust, culture, and ethics, while SpaceX saw low scores for citizenship and ethics.
The Axios Harris Poll 100 asked 6,231 adults which two companies stand out to them as having the best reputation today, and which two have the worst, in order to determine a list of the “most visible” companies. Approximately 16,500 adults were then asked contextual questions on topics related to brands and politics. Trader Joe’s ranked No. 1 overall in this year’s polling.
The poll scored Tesla last in “character,” an area that determines whether the company shares the survey respondents’ values, supports good causes, maintains high ethical standards, and is a good company to work for.
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