After Taste-Testing Hellman’s, Kewpie, And 6 Other Popular Mayo Brands, The Winner Blew Us Away

Kewpie stands out by using only egg yolks, which gives it a rich, custardy taste and silky texture — and clearly, we’re obsessed.

The brand keeps its signature vinegar blend under wraps to avoid copycats, but has revealed it includes vinegar made from apple juice and malt. A touch of MSG adds that unmistakable umami boost, taking both the potato salad and tomato sandwich to the next level.