In the US, coffee is fuel. We take it everywhere in comically large Stanley cups, balanced precariously from the almost big-enough car cup holders, and carry it into meetings, soccer practices, and PTA fundraisers. It’s a lifestyle accessory as much as a drink.
Step outside America, though, and you’ll notice how out of step that habit looks. Coffee abroad is often about slowing down, not speeding up.
“In many traditional coffee cultures, especially in Latin America and some parts of Europe, coffee is enjoyed seated at a cafe, as a slow, social ritual rather than a quick caffeine fix,” said Emmanuel Burgio, founder of Blue Parallel, a bespoke luxury travel boutique.
That’s why to-go cups often don’t even exist abroad — and asking for one? It’s a bit like touring a vineyard and demanding your Pinot Grigio in a Solo cup. You’re missing the point.
“Likewise, in some Polar countries, locals typically sit down with a mug and make the most of bottomless refills of filter coffee (påfyll in Norway) rather than taking it in a to-go cup,” explained Burgio.
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