12 Celebs Who Rebranded So Hard, You’ve Probably Forgotten Who They Were Before

NOW: A Golden Globe-nominated lead actor, writer, and a beloved pioneer of the makeup-free movement.

THEN: A teen heartthrob and Oscar nominee turned felon, who was arrested on multiple occasions and spent time in prison for drug-related charges throughout the late ’90s.

NOW: A happily married, sober, top-paid actor, who’s reached the pinnacle of both critical and commercial acclaim in Hollywood, having starred in some of the highest-grossing movies of all time and bagged an Oscar.

NOW: An Oscar-nominated blockbuster star known for comedy, drama, and action roles, as well as his staunch dedication to religion and wellness.

THEN: Paris Hilton’s less-famous friend/assistant in the 2000s, who became the face of a leaked sex tape scandal.

NOW: A cultural icon, billionaire business owner, and law school graduate, who’s started doing a bit of acting and producing on the side, too.

NOW: One of the most-streamed artists in music history with 81 Top 10 hits on the Billboard Hot 100 and 5 Grammys, lauded as one of the hitmakers of his generation.

THEN: A Nickelodeon child actor turned pop star, best known for having a high-pitched voice and bright red hair.

NOW: A Grammy-award winning vocalist with a critically acclaimed body of work and an Oscar nomination for her performance in the highest-grossing Broadway musical movie adaptation of all time.

THEN: Rachel Zane from Suits and a part-time lifestyle blogger.

NOW: The literal Duchess of Sussex, wife of Prince Harry.

THEN: Spice Girls pop-star and ultimate soccer WAG.

NOW: A chic, minimalist fashion designer with her own eponymous luxury label.

THEN: One of the most legendary heavyweight wrestlers, prolific for his time in WWE in the 2000s

NOW: A well-rounded movie star who’s delivered acclaimed performances in some of the highest-grossing films of the 2020s so far.

THEN: An edgy and gothic young actor with a provocative personal life.

NOW: An enigmatic and sophisticated actor, director, humanitarian, and founder who keeps her personal life incredibly private.

NOW: A beloved TV talkshow host and business owner that everyone wants to be friends with.

THEN: An actor best known for playing douchebag guys in 2000s comedy movies.

NOW: A 12-time Oscar-nominated actor, director, and writer.